Tinder Marketing Manager (2-year Contractor)

Key Responsibilities

Manage the development and execution of integrated marketing strategies and campaigns across paid, owned, earned, social, influencer, CRM, experiential, and digital channels

Drive culturally relevant and insight-led marketing initiatives that strengthen Tinder’s brand relevance, engagement, and growth in Korea

Partner closely with creative and media agencies, PR/Comms, CRM, Product Marketing, Legal and other relevant regional stakeholders to deliver impactful 360 campaigns from ideation through execution

Manage and work closely with digital media agencies to oversee media planning, budget allocation, channel strategy, campaign optimization, and performance reporting across digital platforms

Lead social-first marketing initiatives including influencer, creator, partnership, and content-driven campaigns that can generate conversation, engagement, and earned amplification

Analyze campaign, audience, and business result data to drive optimization, improve ROI, and support data-informed decision making

When required, help shape and execute in-app user engagement and feature adoption initiatives in partnership with CRM and Product Marketing teams

Manage marketing budgets, timelines, agencies, and external partners effectively while ensuring operational excellence

Ensure all local executions align with Tinder’s global brand principles while maximizing local cultural relevance and market impact

Required Qualifications

5–8 years of experience in Brand Marketing, Growth Marketing and/or Digital Marketing.

Experience within consumer tech, digital platforms, entertainment, gaming, lifestyle or other culturally driven brands preferred

Strong understanding of Korean youth culture, digital behavior, social platforms, internet culture, and evolving consumer trends

Proven experience leading integrated multi-channel campaigns across paid media, social, influencer, CRM, partnerships, and experiential marketing

Hands-on experience managing digital media strategy and execution across platforms such as Meta, Google (incl YouTube), TikTok, Kakao, Naver, X and other digital ecosystems

Experience working with media, creative, influencer, PR, and production agencies in fast-paced environments

Data-savvy with the ability to interpret campaign and consumer insights and translate them into actionable marketing strategies

Strong storytelling, communication, and presentation skills in both Korean and English

Ability to balance global alignment with local cultural nuance and relevance

Preferred Characteristics

Naturally curious about culture, relationships, and evolving consumer behaviors

Strong sense of judgment and attention to nuance

Proactive, collaborative, and solutions-oriented mindset

Comfortable navigating ambiguity and evolving priorities

Entrepreneurial mindset with strong ownership, adaptability, and problem-solving capabilities