Web Optimization Lead

In this role, you'll be expected to:

Optimize landing pages and entry points so more incoming traffic converts into leads, partnering with our paid media team to lift landing page performance for ad traffic

Grow organic search performance and build visibility in AI-driven search (AEO / GEO), improving rankings and technical site health over time

Smooth the path to purchase, from entry through checkout, across our public-facing e-commerce experience

Own the web quality bar: catch broken CTAs, image issues, and content errors, monitor site health, uphold our brand standards on the web, and set the templates and standards others build to

Build a strategic web roadma p and break it into two-week sprints and task-level assignments

Direct and QC our web team and external partners against clear priorities , reviewing work before it goes live

Handle or closely supervise the technically difficult, senior-level pieces, staying hands-on enough to judge quality and effort honestly

Generate effective, ongoing reporting that provides performance overviews and informs strategic priorities

Scope project work and identify resource requirements, validating estimates from internal teams and external partners

Diagnose site health with real diagnostic tools and propose concrete, repeatable fixes rather than one-off patches

You might be the right fit if you:

Run or own the performance of a website , and have for 5+ years, ideally one with e-commerce attached

Have built front-end experiences to a quality standard , understanding best practice even if you're not writing the code yourself day to day

Run conversion rate optimization and split or A/B testing that produces measurable, provable improvement

Improve SEO, ranking, and quality score, and can speak fluently about diagnosing site health

Set direction and a quality standard for other people's work without needing formal authority to do it

Back your calls with data and evidence, and persuade with results rather than opinion

Thrive on autonomy : give you a roadmap and a reporting cadence you own, and you run with it

Do this in a B2B or SaaS context, where the lead is the conversion

Qualifications we are looking for:

5+ years running , operating , or owning the performance of a website

Working knowledge of WordPress: comfortable in the CMS, able to fix on-page issues yourself and judge the quality of work built on it

A track record of implementation work you did yourself, not just directed

Demonstrated results: measurable improvements to conversion , traffic, or search performance you can point to

Bonus points if you have:

Hands-on e-commerce platform optimization

Demonstrated AEO / GEO results, not just familiarity

Put AI tools to work in your own workflow: analysis, QA, content, or development

HubSpot or marketing automation familiarity

Content or content strategy experience

Compensation and benefits:

Employee Stock Ownership Plan (ESOP)

Full medical, dental, and vision coverage

Life insurance and disability insurance

Health spending account

Flexible working hours

On-the-job training and growth opportunities

Free on-site parking