Product Marketing Lead

What you will be doing:

Owning the end-to-end product marketing strategy for a complex product domain or portfolio, aligned to business KPIs and product strategy

Defining clear positioning, propositions and messaging frameworks that scale across products, features and journeys

Acting as the senior product marketing voice in product strategy discussions, shaping upstream decisions with a data-led perspective on how we prioritise effort across the roadmap

Partnering deeply with Product and Design

Embedding with Product Directors and Design Leads to ensure our products are marketable by design

Co-creating and stress-testing feature concepts, value propositions and customer narratives before build

Helping teams navigate trade-offs between customer value, differentiation, complexity and speed

Leading go-to-market at scale

Leading high-stakes or high-complexity launches end-to-end, setting the GTM approach rather than just executing it

Partnering with Growth, Performance Marketing, CRM, Brand & Creative and Comms to deliver joined-up, customer-first campaigns

Thinking beyond ‘launch’ to how we build engaging, relevant and valuable customer relationships across the lifecycle

Raising the bar for product marketing

Acting as a role model and multiplier for the wider PMM team: sharing frameworks, feedback and best practice

Improving how we use insight, testing, performance data and learning loops across product marketing

Being a senior connector and influencer

Representing Product Marketing internally as a strategic discipline, not just a delivery function

Influencing senior stakeholders with clear thinking, crisp storytelling and evidence-based recommendations

About you:

You have deep experience in product marketing within a product-led, customer-centric business (B2C, fintech or adjacent)

You’ve owned product marketing for complex products or portfolios, not just single launches

You’re as strong at strategy and positioning as you are at clear, compelling copy and narrative

You naturally think end-to-end, from early product shaping through GTM and post-launch optimisation

You’re comfortable influencing senior product and marketing leaders

No everyone ticks every box — and that’s absolutely fine. If this sounds like your kind of role, and you think you’ve got what it takes to thrive here, we’d love to hear from you .