Associate Measurement Partner

What You'll Do

Own and execute end-to-end campaign measurement studies from feasibility assessment through to report delivery, across key media, advertising and publishing partners

Manage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs, and SSPs

Understand the tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performance

Serve as the main point of contact and build strong relationships with Marketing Science and Analytics teams at key publishers, platforms and agencies across primary markets

Drive adoption of Samba's measurement products among new and existing partners in the EMEA market

Catalogue feedback about our measurement solutions from external stakeholders and relay actionable insights to our product and engineering teams

Help make inroads with new potential customers, serving as a subject matter expert on methodology, report deliverables, and tactical setup

Assist in building EMEA-specific norms, narratives, and benchmarks to demonstrate the effectiveness of Samba's measurement solutions in a local market context

Develop and improve existing measurement processes to create efficiencies focused on scale across the EMEA region

Who You Are

BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics, or a related field

2+ years of experience in digital advertising measurement at either a brand direct, agency, or platform analytics level, or experience working with ad effectiveness vendors delivering reach and frequency, brand lift, or sales lift studies

Expertise in ad effectiveness research studies and a strong understanding of the digital marketing landscape in EMEA, including relationships between platforms, agencies, and brand teams

Comfortable managing large data sets using R, SQL, Python, or similar tools

Ability to work independently and take ambiguous inputs to develop repeatable, scalable processes

Strong understanding of statistical analyses and measurement study design using control/exposed methodologies

Expertise in project management, supporting multiple deliverables simultaneously at different stages of the process

Keen eye for detail in building and QAing reports while ensuring on-time delivery to clients

Experience with streaming and digital video measurement methodologies, with knowledge of the EMEA broadcast and streaming landscape (e.g. BVOD, SVOD, FTA) considered a strong advantage

Confident communicator with a track record of building and maintaining client relationships in the EMEA market

Familiarity with local EMEA data and measurement ecosystem (e.g. BARB, IAB standards) is a plus

Ability to work effectively across time zones as part of a global team spanning EMEA, APAC, and North America

#li-ak1