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Senior Paid Ads

coins Shanghai

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Ghost-risk verdict

Some ghost-posting signals

  • open for 345 days (90+ without a fill is a strong ghost signal)
  • 167 open roles at this company in 30 days (mass-hiring blitz)
  • no salary disclosed (correlates with ghost postings)

How we score ghost risk →

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About the role

Responsiblities

Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.

Monitor campaign budgets, KPIs, and performance against goals.

Conduct A/B testing on creatives, audiences, and bidding strategies.

Gather, clean, and analyze campaign data to identify insights and opportunities.

Prepare clear, actionable performance reports for internal teams and stakeholders.

Collaborate with the creative and product teams to align ad strategies with user acquisition goals.

Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Requirements

5 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads .

Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).

Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).

Basic knowledge of audience targeting, keyword strategy, and attribution models .

Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).

Detail-oriented with the ability to manage multiple campaigns simultaneously.

Strong communication and problem-solving skills.

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