Senior Product Marketing Manager, Growth

Your Daily Adventures Will Include

Own the install base marketing strategy: identify underused features and usage gaps, prioritize which capabilities matter most to each customer segment, and develop messaging and campaigns that drive customer engagement and product adoption.

Create adoption-focused content including in-app messages and email campaigns that drive customer engagement and value realization

Develop internal enablement resources including playbooks and battlecards that equip internal customer success teams for proactive, value focused customer conversations

Gain and develop a deep understanding of new and upcoming product capabilities and assist in the development of customer-facing product communications

Define and track adoption metrics (feature activation rates, usage, time-to-adoption) in collaboration with data and analytics; use insights to evaluate program performance and identify areas for optimization.

Map the customer onboarding journey and develop content for admins, reps, managers, and GTM leaders coordinating with Customer Success (customer success, professional services) and Enablement to keep materials current.

Identify expansion signals and partner with Growth Marketing to run campaigns that reduce churn and support renewals, informed by ongoing customer research (interviews, surveys, usage data).

Partner with Customer Advocacy to identify customers well-positioned to serve as references

Support monthly product launch motion with content creation and customer campaigns that drive adoption

Work with the greater product marketing team on important team projects and events as assigned.

Our vision of you

5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS.

Ability to translate product capabilities into customer-facing value narratives.

Experience using AI tools to accelerate content creation, streamline workflows, and output

Comfort with product usage data to identify adoption patterns, ask the right questions of analytics teams, and connect data to a story.

Strong written communication, content development, and presentation skills.

Proven ability to manage multiple cross-functional programs simultaneously.

Bachelor's degree or equivalent practical experience.

Preferred Qualifications

Experience working post-sale and partnering with Customer Teams (customer success, professional services, etc.).

Familiarity with the sales engagement or revenue intelligence category; experience with Outreach or similar platforms (Salesloft, Gong, HubSpot) is a plus.

Exposure to product-led growth (PLG) motion or in-app messaging programs (e.g., Pendo, Amplitude, etc.).

Ability to work with quantitative and qualitative data to inform positioning and prioritization decisions.

How We Measure Success in This Role

Feature adoption rate and usage depth across the install base.

Time-to-value for newly onboarded customers.

CS and Account Management enablement coverage.

Contribution to expansion pipeline and renewal outcomes.