Lead Product Marketing Manager, Payroll
See all open roles at deputy →
Likely real
- 20 open roles at this company in 30 days (mass-hiring blitz)
- no salary disclosed (correlates with ghost postings)
See your fit for this role and apply with a truthfully tailored résumé.
About the role
Responsibilities
Build and maintain a clear, differentiated messaging framework for Payroll AU, with a defined ICP and messaging grounded in market insight.
Lead end-to-end GTM planning and campaign execution for Payroll AU, from segment and channel strategy through to sales-ready, structured post-campaign outputs.
Produce concise, immediately usable sales enablement materials, and own how that content lands with sales beyond just creating it.
Collaborate cross-functionally with design, lifecycle, content, sales, and success to align messaging and ensure a cohesive end-to-end experience.
Act as the go-to source on Payroll AU's health and performance, with accessible reporting and proactive market insight that shapes positioning and roadmap.
Translate complex payroll and compliance details into clear, senior-ready narratives, in writing and in person.
Champion Payroll AU internally, building alignment and driving new opportunities without waiting for direction.
Skills & Experience
5–7 years of experience in product marketing or similar strategic GTM roles, preferably in B2B SaaS.
Experience leading go-to-market for high-impact product launches across multiple markets.
Experience in payroll, HR tech, or another regulated product category is preferred, given the complexity of AU payroll compliance (STP, superannuation, award interpretation), but not required.
Demonstrated ability to turn customer insight into messaging, content, and campaigns that drive adoption and impact.
Strong business acumen and comfort working with data - including opportunity sizing, funnel metrics, and customer research.
Excellent storytelling and communication skills - able to craft compelling positioning and clearly articulate value to internal and external audiences.
Proven ability to influence cross-functional stakeholders and drive alignment in a matrixed organisation.
Self-starter with strong prioritisation and project management skills; able to manage multiple work streams simultaneously
Stop applying to ghosts.
OyaPilot surfaces only verified, real jobs, scores your fit, and tailors your application truthfully.