Senior Growth Marketing Manager, Commercial/Mid-Market

Your Daily Adventures Will Include

Own Segment Strategy

Define and execute GTM programs for Commercial and Mid-Market segments

Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing

Align with sales leadership on segment-specific priorities and approach

Inform broader company segmentation and GTM strategy based on field insights

Define and Execute ABM Strategy

Build 1:1 / 1:Few account-based marketing programs for Commercial and Mid-Market segments

Define ABM target account lists, engagement strategies, and buying committee mapping

Partner with sales leadership on account selection and pipeline acceleration for key accounts

Design personalized buying experiences and campaigns for priority accounts

Drive Integrated Campaigns

Own campaign planning and execution across channels to drive pipeline for the assigned segment

Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy

Measure campaign performance against pipeline and revenue targets

Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity

Build and Execute Field Engagement

Partner with sales leadership to align field marketing priorities, programs, and execution with business objectives

Identify and activate field engagement opportunities that drive Commercial and Mid-Market segment growth

Develop and deliver segment-specific resources, insights, and support to enable field sales teams

Our Vision of You

Requirements

7 + years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations

Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing

Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization

Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes

Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes

Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams

Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership

Nice to Have

Experience operating in matrixed global organizations across multiple market units, segments, or geographies

Experience with enterprise campaign orchestration and personalization across multiple channels and audiences