Regional Sales Manager, Powersports

What You'll Do

Identify and onboard new dealership partners within your assigned region

Build and maintain strong relationships with active dealers to support retention and growth

Conduct in-person dealership visits to assess performance, provide support, and strengthen partnerships

Train and mentor dealership staff on Rider’s Advantage products, processes, and sales strategies

Develop and execute regional action plans to drive production and performance

Analyze dealership performance and identify opportunities for improvement

Collaborate with dealership leadership (owners, GMs, F&I managers, service teams) to align on goals and strategies

Respond to dealer and customer inquiries, including support on claims-related questions when needed

Maintain accurate records of activity, dealer interactions, and pipeline development

Conduct market research to identify new opportunities and strategic partnerships

What Makes You Successful

You’ll be successful in this role if you’re a highly motivated, relationship-driven sales professional who takes ownership of your territory and operates with a strong sense of initiative. You enjoy building partnerships from the ground up while also strengthening and growing existing relationships.

You’re equally comfortable coaching dealership teams, analyzing performance, and developing strategies to improve results. You bring a problem-solving mindset, think proactively, and are able to adapt your approach based on the needs of each partner and market.

Basic Qualifications

Experience in automotive sales, F&I, dealership operations, or a related field

Proven ability to build relationships and drive business growth

Valid driver’s license and ability to travel extensively within assigned region

Strong communication and interpersonal skills

Ability to work independently and manage a territory effectively

Preferred Qualifications

Experience in F&I products, vehicle service contracts, or dealership performance roles

Experience training or mentoring dealership staff

Strong analytical skills with the ability to assess performance and recommend improvements

Experience in field-based or territory sales roles

This Role Might Be a Great Fit If You…

Enjoy being on the road and working directly with dealership partners

Like building relationships while also driving measurable results

Thrive in a role where you have autonomy and ownership over your territory

Are motivated by helping others succeed while achieving your own performance goals

What We Offer

Competitive base salary with performance-based incentives

Comprehensive medical, dental, and vision benefits

401(k) with company match

Paid time off and company holidays

Company-provided tools and support to help you succeed

Opportunities for career growth within APCO Holdings