Head of Marketing

Duties & Responsibilities

Develop and continuously refine short-term and long-term marketing strategies across all channels and brands, ensuring cohesion with business direction from strategy through execution

Adjust campaigns and programs based on current and projected performance, and identify growth opportunities and risks through data and research

Bridge the gap between product management, sales, and marketing, aligning strategies with the goals of each brand and product, and support sales and revenue-generating activities from planning to execution

Serve as a key stakeholder to the Product team, supporting go-to-market plans, product launches, and customer lifecycle initiatives under the product-led growth strategy

Oversee all facets of marketing (digital, PR, events, sponsorships, programs, content, etc.) and their members, acting as the central point of contact and ensuring timely delivery and proper resource allocation

Plan and deliver customer events, including pocket sessions, and support telco conferences in the Philippines and globally

Lead company-wide events for RISE Group employees, including the year-end and mid-year parties

Drive employer branding initiatives and internal communications that strengthen RISE's culture and employer reputation

Manage the creation and production of company merchandise for events, campaigns, and employer branding

Coach, motivate, and develop a strong, high-performing Marketing team that delivers with agility and quality

Craft and drive integrated branding, campaigns, and communications for each brand, ensuring consistency with branding standards across all channels

Oversee digital marketing programs, including SEO/SEM, marketing database, email, social media, and display advertising

Lead customer, market, competitor, and sales-enablement analyses, and report brand and channel performance to senior management

Set and administer marketing budgets, including costs, return on investment, and profit-loss projections, and act as the point of escalation in vendor and agency negotiations

Make high-level decisions along with senior management on matters relating to Marketing

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

7+ years of experience in marketing, with at least 5 years in a marketing leadership role overseeing multi-channel strategy and teams

Experience in service-industry marketing leadership, including telco, fintech, tech, or other subscription/service-based businesses, and exposure to B2B and enterprise marketing

Demonstrated experience managing marketing budgets, vendor relationships, and cross-functional stakeholders at a senior level

Experience building and leading teams across multiple marketing disciplines (digital, brand, events, communications)