Sr. Product Designer - HER

How you'll make an impact:

End-to-End Product Design

Own design for complex product areas from discovery through launch and iteration, including both engagement and revenue-focused designs

Translate ambiguous, high-impact problems into clear user journeys, flows, and interfaces

Balance user experience, speed of execution, and business impact

Sapphic Differentiation & Experience Design

Design experiences that feel unmistakably HER — rooted in sapphic culture, joy, intimacy, and community

Push beyond generic dating patterns to create features users can’t get elsewhere

Ensure HER’s product experience remains emotionally resonant, culturally specific, and market-differentiated

Apply and evolve HER’s design system and brand expression

Experimentation & Measurement

Design experiments and A/B tests in collaboration with Product, Engineering, and DataIterate based on performance data and qualitative insight

Use learning from experiments to inform future design decisions

Prototyping & Validation

Create prototypes at varying levels of fidelity to explore, align, and validate ideas

Support regular user testing to de-risk solutions before build

Clearly communicate design intent and rationale to cross-functional partners

Cross-Functional Collaboration

Work closely with Product Managers to shape roadmaps and scope work

Partner with Engineering to ship high-quality experiences efficiently

Present work confidently to leadership and incorporate feedback without losing clarity or direction

What Success Looks Like:

Shipped features that clearly differentiate HER in the dating market

Measurable improvements in active users, retention, or revenue

Strong, trusted partnerships with Product and Engineering

A product experience that feels bold, intentional, and deeply aligned with our sapphic community

We could be a Match if:

You have 7+ years designing consumer digital products (mobile-first experience required).

You have proven experience owning design for features used by large audiences.

You have strong interaction design, visual design, and UX fundamentals.

You have experience working within and contributing to a design system.

You are comfortable operating in fast-moving, evolving product environments.

You have a portfolio demonstrating both craft and business impact.

Bonus points if you have experience with: Subscription or freemium products

You have dating or network based platform experience.

You have experience designing for identity-led or emotionally nuanced use cases.

You engage directly with users to inform your design direction and decisions in the form of user surveys, unmoderated prototype testing, and user interviews.

You take ownership and follow things through

You’re opinionated but open - strong ideas, loosely held.

You care deeply about how your work performs after launch.

You’re comfortable with ambiguity and enjoy shaping problems, not just executing solutions.

You believe great design should serve both users and the business.