CRM Specialist

What you’ll do as a CRM Specialist

Campaign Execution & Delivery

Act as the CRM and digital marketing expert within the Trading Squad, delivering campaign solutions that support partner and brand objectives.

Own end-to-end CRM campaign execution across email, push notifications and lifecycle communications.

Build and deploy campaigns using Salesforce Marketing Cloud, CMS, widgets and microsites.

Ensure campaign quality, compliance and consistency across client IDs, landing pages, customer journeys and partner requirements.

Collaborate with Trading Squad Leads and commercial stakeholders to deliver high-quality campaigns within agreed timelines.

Data & Insights

Identify opportunities to increase partner revenue through CRM optimisation, segmentation, lifecycle marketing and personalisation.

Analyse campaign performance and customer data to optimise future activity.

Translate insights into actionable recommendations that improve engagement and commercial performance.

Define, monitor and report on CRM campaign KPIs.

Deliver regular performance reporting to internal squads and partners.

Quality Assurance & Continuous Improvement

Conduct quality assurance across all CRM campaign elements to ensure high standards of delivery.

Work closely with partners and internal teams to achieve CRM and marketing objectives.

Identify opportunities to improve campaign delivery and operational efficiency.

Drive process improvements that enhance consistency and effectiveness.

CRM Testing & Innovation

Execute A/B and multivariate testing across email and lifecycle campaigns, documenting and sharing key learnings.

Proactively identify testing opportunities to improve customer engagement and conversion.

Partner with Revenue Enablement and MarTech teams to implement and scale successful test initiatives.

Drive innovation across lifecycle marketing, automation and audience targeting.

Stakeholder Collaboration & Communication

Build strong relationships with Trading Squads, partners and cross-functional teams.

Translate partner requirements into clear CRM campaign briefs.

Provide expert CRM recommendations to improve customer engagement, conversion and commercial performance.

Collaborate with CRM, MarTech and Revenue Enablement teams to identify new opportunities for partners and the business.

Continuous Improvement & Knowledge Sharing

Improve CRM processes and partner integrations to enhance campaign delivery.

Identify and implement new CRM features and enhancements that add value for partners.

Share CRM knowledge and best practices across the team.

Mentor and support colleagues where appropriate.

What you'll bring to the team

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business, Commerce, E-Commerce, Data Analytics or a related discipline, or equivalent professional experience.

Salesforce Marketing Cloud certifications (e.g. Email Specialist, Administrator or Consultant) are an advantage.

CRM, Digital Marketing or Customer Lifecycle Marketing certifications (e.g. CIM or Digital Marketing Institute) are desirable.

Experience

3+ years' experience in CRM, digital marketing, customer lifecycle marketing or e-commerce.

Proven experience delivering CRM and digital marketing campaigns across email, lifecycle marketing and marketing automation platforms.

Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure CRM campaigns.

Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation.

Experience delivering against CRM and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue.

Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment.

Strong analytical skills with experience in performance reporting, KPI measurement and translating insights into commercial recommendations