B2B Marketing & Sales Enablement Manager (Zendit)

Responsibilities:

1. Demand Gen & Lead Management

Drive traffic across organic, paid (LinkedIn/Google), and AI search (GEO) channels, targeting fintech developers and enterprise buyers.

Own the full HubSpot inbound funnel: landing pages, MQL/SQL handoffs, behavioral lead scoring, and segmented nurture sequences.

Maintain CRM hygiene and report weekly on CAC, MQL volume, conversion rates, and pipeline contribution.

2. Sales Enablement & Launches

Create and maintain high-impact sales collateral (pitch decks, battle cards, one-pagers) and keep website content aligned with the product roadmap.

Lead end-to-end product launch campaigns, developing messaging and delivering assets across web, email, and sales channels.

3. Website & Brand Awareness

Own zendit.io: drive SEO/GEO optimization, CRO, and developer documentation updates based on site analytics (GA/Search Console).

Build brand recognition in the digital payments space through thought leadership (blogs, whitepapers, PR) and active management of LinkedIn and developer communities.

4. Trade Events

Manage end-to-end event logistics (e.g., Money 20/20, MWC), including booth planning, attendee targeting, and post-event lead follow-up.

Equip sales with strategic pre- and post-event briefs.

Requirements:

Experience & Knowledge

5+ years in B2B marketing, ideally in SaaS, fintech, payments, or an API-first product.

Demonstrated experience running demand-generation campaigns with measurable ROI.

Familiarity with the B2B buyer journey: awareness → MQL → SQL → close → expansion.

Experience marketing to technical or developer audiences is a strong plus.

English proficiency - C1.

Tools & Tech

Automation: HubSpot expert (workflows, sequences, dashboards).

Acquisition: LinkedIn/Google Ads, SEO, and Generative Engine Optimization (GEO).

Productivity: Advanced Excel/Sheets (pivot tables, VLOOKUP) and Slides; Canva for quick, on-brand designs.

Skills

Copywriting: Concise, compelling writing across emails, web, and collateral.

Collaboration: Works seamlessly with Sales, Product, and Engineering.

Execution: Strong project management and a highly data-driven mindset (KPI tracking and leadership reporting).

We offer you:

Remote b2b or on-site employment (Belarus-Moldova) work opportunity!

Stable job with long-term growth perspective.

Competitive salary with annual performance review.

Really good hardware.

An exciting and challenging job with talented people around.

Continuous learning and career growth opportunities.

Compensation for professional training, seminars, and conferences.

Referral program – get rewarded for helping us grow the team with talented people.

Company-supported English classes to enhance your professional growth.

More perks for the Minsk and Chisinau office employees.