Marketing Communications Specialist
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Some ghost-posting signals
- open for 82 days (60–89 days is elevated risk)
- 40 open roles at this company in 30 days (mass-hiring blitz)
- no salary disclosed (correlates with ghost postings)
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About the role
Main Responsibilities:
Content Development & Sales Support
Write and develop high-quality content including case studies, whitepapers, presentations, brochures, and website copy
Create and adapt regional sales and marketing collateral aligned to global messaging
Translate technical and policy-heavy material into clear, engaging narratives
Messaging & Positioning
Work with the corporate marketing team to ensure alignment on core messaging and positioning
Ensure consistency of tone, voice, and narrative across all materials
Support brand messaging and storytelling across regions
Thought Leadership & Campaign Content
Develop content aligned to GovTech, digital transformation, and public financial management
Draft social media content (primarily LinkedIn) aligned to campaigns
Internal Communications
Support internal communications strategy, including newsletters and executive messaging
Ensure clarity and consistency across internal communications
Event Content & Support
Develop event-related content (presentations, speaking notes, collateral)
Support messaging for events, media engagement, and announcements
Editorial & Brand Governance
Ensure proper use of FreeBalance brand, messaging, and assets
proofread and edit content across the organization
Qualifications:
3–5+ years in content marketing, communications, or journalism
Exceptional writing and editing skills (native or near-native English)
Experience developing sales and marketing collateral
Ability to simplify complex subject matter
Strong attention to detail and editorial judgment
Experience in B2B, public sector, or technology environments preferred
Familiarity with CMS platforms (e.g., WordPress), design tools (e.g., Canva or Adobe Creative Suite), and AI-assisted writing tools
Impact
Strengthens global messaging consistency and positioning
Improves quality and effectiveness of sales and marketing materials
Enables stronger thought leadership and event presence
Willingness to travel internationally
Excellent written and verbal communication skills in English are required
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