SMM Specialist
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Some ghost-posting signals
- open for 1237 days (90+ without a fill is a strong ghost signal)
- 1000 open roles at this company in 30 days (mass-hiring blitz)
- no salary disclosed (correlates with ghost postings)
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About the role
Requirements:
1+ years of experience in developing Social Media Strategy for brands/projects on Instagram, Facebook or LinkedIn;
1+ years of experience in targeting ads (Meta Suite);
A portfolio with 2−3 examples featuring commercial/marketing design is a must;
Ability to define and understand the needs of a target audience to engage the community and customers;
Copywriting skills — being able to convey the message in a short space, with no grammatical errors;
Fluency in Ukrainian;
Upper Intermediate and higher English level;
Analytical skills — being able to measure the performance across various social channels;
Designing skills — basic photo and video editing skills (if none, a desire to learn and improve);
Strategy planning — ability to set goals, make a plan to achieve them and manage the process to reach said goals.
Soft skills:
Community management;
Creative mindset;
Leadership and communication skills.
Core responsibilities:
Engage customers through Instagram, Facebook and LinkedIn;
Help to define and maintain community strategy;
Search and develop new methods of engaging new people through the social media;
Create content-plans;
Post;
Determine, monitor, and report on all social channel KPIs. Apply any data-driven insights to optimize each channel strategy accordingly;
Plan and organize photo-shoots;
Control the photo and video-editing;
Optimize videos.
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