Associate/Senior Associate, Research

Key Responsibilities

1. Voice of User Research

Regularly review user feedback to trace service-delivery flaws.

Document and audit the end-to-end experience of users (customers, merchants, or drivers) to identify systemic friction points.

Translate raw, localized customer feedback and metrics into clear, structured insight reports for product and operations teams.

2. On- Ground Field Research Support

Support research manager in launching and executing field research, including quantitative and qualitative research, particularly in delivering raw field journals, photo/video documentation and structured summaries immediately following field deployments.

Act as the "eyes and ears" of the strategy team by capturing on-the-ground operation via site visits, interviews, video-taking and other data collection tools

Shadow couriers, drivers and users during real-world execution to identify frictions, opportunities and gap in usability and service offering

3. M arket Analysis & Competitive Understanding

Gather localized field and digital data to assess threats, gaps and potential whitespace opportunities

Cross-reference internal operational metrics against voices of users to diagnose business performance to uncover internal growth patterns or vulnerabilities

Maintain and update intelligence in user and market sentiments to keep team updated on local policies, competitor product features, pricing, promotional mechanics, service expansions and partnerships

Key Requirements & Attributes

Execution-First Mindset: Highly organized, proactive, and comfortable with a heavy "doing" component

Structured Thinking: Ability to take unstructured data and organize it cleanly into structured updates for internal leadership

Collaborative Spirit: Good communication skill and collaborative mindset to act as a bridge to frequently liaise across diverse internal teams

Qualifications & Experience

Bachelor’s degree in any field

Ideally 2–4 years of experience in consulting, research, business analysis, strategy, market intelligence, or related roles; fresh graduate may be considered for the role of associate

Solid analytical thinking with attention to detail; strong desk research, field interview and data synthesis skills

Clear written communication and ability to summarize insights

Comfortable working with ambiguity and learning new industries quickly

Interest in logistics, transportation, tech platforms, or marketplace businesses