Head of Go-to-Market, Pulse

What You Will Own:

Core Pulse positioning, messaging house, and narrative architecture

Competitive intelligence and battle cards across all major cardiometabolic competitors

Buyer-facing materials: one-pagers, ROI calculators, demo scripts, case studies, RFP templates, sales decks

Solution specialist team (direct reports, paired with segment sales reps)

Sales and customer success enablement: training, playbooks, certification

Market opportunity mapping and systematic canvassing across US and international segments

Message consistency across all commercial segments and geographies

What We Are Looking For:

You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won.

You think in first principles . When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template.

You are genuinely AI-fluent , not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could.

You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks "this is from a company that understands my problem."

You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room.

Requirements:

Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit

Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement

Evidence of working cross-functionally with sales and customer success, not only corporate marketing

Strong Signal Backgrounds

Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, or comparable)

Has built competitive displacement narratives that demonstrably changed win rates

Has used AI tooling to drive market canvassing and opportunity identification at scale

Healthcare, digital health, or employer benefits experience is a plus, not a requirement

Experience with multi-solution or multi-segment GTM

We Are Not Looking For

Demand gen or growth marketing profiles without product marketing depth

Sales leaders without clear product marketing and enablement ownership

Brand, customer marketing, or communications leaders without GTM ownership

Candidates whose relevant GTM experience is historical rather than current