Director, Social Analytics

Your Impact

Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns

Act as the resident expert on social media platform data and the impact or implications of various metrics as they pertain to performance.

Lead the development of reporting infrastructure and dashboards to monitor key KPIs

Develop and present priority reports and presentations with client stakeholders, transforming data into compelling stories with clear, actionable insights.

Work with clients to establish key campaign benchmarks and KPIs

Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal trainings on new tools

Explore, vet and implement AI solutions into reporting services where relevant to scale

Manage and mentor a team of social analysts with a focus on growth, learning, and development

Guide a team of social analysts in their development of reports, ensuring quality and accuracy

Partner with the strategy team to provide insights used to inform social audits, playbooks, and new business pitches

Partner with Creative, Partnerships and Platform teams to align on methods for measuring success across service lines and provide ways of combining service metrics into a single story for clients

Your Experience

7-10 years of experience in social analytics, ideally with entertainment, gaming or brand clients

Expert knowledge of how paid, earned, and owned channels work together

Proven ability to tell impactful strategic stories informed by social metrics and other available data

Proven approach to data modeling using social media metrics to build benchmarks and measure ROI for clients

Experience using Data Visualization tools such as Excel, Power BI, Tableau, Data Studio, etc.

Able to synthesize complex data and findings into clear and concise insights

Client-facing experience with a track record of building trusted client relationships

Excellent communication and presentation skills, with the ability to articulate complex data insights to non-technical stakeholders

Proficient in document and deck presentation building using Google Suite and other tools

Proficient in social platforms (TikTok, Instagram, Facebook, X, Discord, Reddit) and reporting tools (Sprinklr, Sprout, Rival IQ, etc)

Strong leadership and collaboration skills, with experience leading cross-functional teams

Ability to manage multiple projects and tight deadlines in a fast-paced environment

Your Availability

M-F: 9am- 5pm PST

Must be located in the greater Los Angeles area