Senior Web Content Manager

A day in the life:

You’ll write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys.

You’ll partner with SEO and GEO specialists to improve visibility across search engines and large language models.

You’ll use GA4, Hotjar, AppsFlyer and BI dashboards to identify opportunities and improve page performance.

You’ll create and optimise landing pages for both organic and paid traffic.

You’ll brief design and creative teams on new CMS modules, imagery and content structures.

You’ll audit and improve existing website content, identifying opportunities to simplify, consolidate or optimise.

You’ll work closely with product, engineering, product marketing, design and brand teams to improve web-to-app journeys and customer conversion.

You’ll contribute ideas for testing and optimisation based on user behaviour and performance insights.

About you:

You’re an excellent writer and editor with strong editorial judgement and a portfolio of high-performing web content.

You’re comfortable using data to make decisions and have hands-on experience with GA4 and behavioural analytics tools like Hotjar.

You understand how web content drives acquisition and conversion.

You’re familiar with SEO principles and excited by the evolution of AI-driven discovery and GEO.

You think about outcomes, not just outputs, and care deeply about performance.

You’re confident working cross-functionally with product, engineering, marketing and design teams.

You’re comfortable challenging briefs and operating in a fast-moving environment.

You have experience working in B2C environments, ideally within high-consideration service businesses.

You’re happy in a hands-on Senior IC role with a high level of autonomy.