Demand Generation Specialist "Marketing"

What you'll do:

Plan, develop and support the execution of multi-channel campaigns for lead generation, nurturing, and account growth and expansion.

Craft email content and campaigns for individual and series communications that drive awareness and engagement.

Partner with sales and marketing teams to develop compelling campaign collateral for sales to use in communicating with their contacts about upcoming events, new product releases, timely initiatives, and other relevant topics.

Craft Account Based Marketing (ABM) and lead nurturing campaigns to accelerate movement through the demand generation funnel.

Partner with sales, sales enablement and sales operations to identify target accounts for priority campaigns and initiatives.

Lead cross-functional strategic programs from top of funnel demand generation to strategic, multi-channel ABM campaigns.

Support the team process of passing qualified leads from inbound channels to the sales teams, ensuring the inclusion of relevant background information for an informed follow-up.

Collaborate with marketing operations to create and deploy email workflows, landing pages and reporting in Pardot required to execute lead generation campaigns.

Collaborate with our data analytics team to report on campaign performance.

Perform other related duties as assigned.

What it takes:

Bachelor’s degree or equivalent

3-5 years working within a marketing team, preferably in a B2B environment supporting demand generation efforts

Excellent writing skills

Ability to understand and use metrics to adapt and test strategies

Familiarity with Pardot and Salesforce

Familiarity with Monday.com

Experience collaborating effectively with sales and marketing

Self-starter with an enthusiasm to learn and develop subject matter expertise

Keen observer and learner looking to continually be challenged and grow

Ability to determine when to escalate problems to leadership and when to carry out solutions on your own

Ability to work independently with excellent communication skills

Detail-oriented, self-reliant, and process-driven mindset

Highly organized with excellent time management skills

Experience using Microsoft Office products (e.g. Word, PowerPoint, Excel, etc.)

Strong understanding of marketing and sales funnels to contribute to team discussions, cross-department collaboration, and key projects

Strong independent drive for results

What's in it for you?

We offer a competitive total compensation package

In addition, we offer competitive benefits including but not limited to:

Health Insurance: Traditional OR High Deductible plan

Flexible Spending Accounts

Health Savings Account (including employer contributions)

Dental and Vision

Basic and Supplemental Life Insurance

Short-Term and Long-Term Disability

Paid caregiver leave

You will receive PTO + Holiday Pay + Volunteer Hours

401k with company match and immediate vest

Employee Stock Purchase Program with a 15% discount

And More!