Sr. UX Designer - 11491

What You'll Do:

Own the Journey: Design and improve key growth surfaces like landing pages, onboarding, pricing, checkout, and upgrade flows

Connect the Experience: Make the end-to-end journey feel seamless across marketing and in-product touchpoints

Lead GTM Design: Support go-to-market efforts across the website, lifecycle (email, in-app), and feature launches

Drive Experimentation: Work with Product and Growth to shape hypotheses, run A/B tests, and iterate based on what you learn

Prototype to Learn: Quickly bring ideas to life to test, validate, and move faster with more confidence

Improve Conversion: Use data and research to spot friction, refine flows, and move key metrics

Raise the Bar: Push the quality of visual, interaction, and motion design across everything you touch

What You Will Bring to Coupa:

Must have 5+ years of Product-Led Growth Experience: You understand how funnels, conversion, and experimentation actually play out in real products and drive business impact.

Journey Thinking: You naturally think in flows and systems, with a focus on time to first value.

Narrative Instinct: You can simplify complex ideas and carry a clear narrative across different touchpoints.

High Craft: You care about the details and it shows in your visual and interaction design work. You have experience with brand and product packaging.

Comfort with Experimentation: You’ve worked on A/B tests and know how to design for iteration, not perfection.

Fast Prototyping: Skilled at bringing ideas to life quickly with modern design tools.

Data-Aware: You use data and research to guide decisions, without getting stuck in it

Easy to Work With: You collaborate well with Product, Marketing, and Engineering and can adapt as things change.

Please submit your resume in English

What Success Looks Like:

First 3 Months: You build a deep understanding of our users, funnel, and growth levers. You identify friction points and begin shaping early experiments. You establish trust with cross-functional partners and start contributing to meaningful improvements in key flows.

By 6 Months: You are driving multiple experiments end-to-end, with clear hypotheses and measurable outcomes. You’ve improved critical conversion points (e.g., onboarding, pricing, checkout) and delivered cohesive GTM experiences that connect marketing and product more seamlessly.

By 12 Months: You are a key driver of growth strategy through design. The experiences you’ve shaped measurably improve activation, conversion, and retention. You’ve helped establish a more unified journey across all touchpoints and raised the bar for how design contributes to business impact.