Sr. Manager, Messaging Channels & Deliverability

What You'll Do:

Own the Delivery Engine: Lead the end-to-end operational strategy to monitor, analyze, and maximize daily performance KPIs across email, SMS, and digital messaging channels (including delivery, inbox placement, bounce, and opt-out rates).

Scale Next-Gen Channels: Drive the business strategy, carrier approval processes, and vendor coordination required to pioneer the rollout of RCS (Rich Communication Services) and other emerging message verticals.

Orchestrate a Complex Vendor Footprint: Manage accountability, tier pricing optimizations, and contract renewals across our extensive vendor network (including Twilio, SparkPost, Netcore, Omnivery, and Loftware Digital).

Govern Channel P&L: Partner closely with Finance leadership to track operational expenses and monitor unit economics, leveraging our massive volume to consistently reduce overall business costs.

Establish the Source of Truth: Audit and resolve cross-functional data discrepancies across reporting systems, delivering a definitive data layer regarding unique consumer reach and open metrics to Marketing and the Executive Leadership Team.

Protect Compliance Boundaries: Implement comprehensive governance frameworks to proactively manage risks associated with SMS carrier requirements (10DLC), TCPA regulations, and anti-spam legislation.

Advocate for the Platform: Interface confidently with enterprise clients during deep-dive audits, translating technical deliverability metrics into clear business value and revenue-retention impacts.

De-Risk and Automate: Collaborate with Product and Engineering teams to map out system dependencies and replace manual operational bottlenecks with scalable, automated workflows.

Who You Are:

An Experienced Operational Strategist: You bring 7+ years of professional experience in data-driven channel operations, lifecycle marketing operations, or deliverability strategy.

A Proven Leader: You have 5+ years of direct people management experience with a track record of coaching, scaling, and developing high-performing operational talent.

A Deliverability Subject Matter Expert: You possess an in-depth, strategic understanding of backend ESP health, inboxing parameters, IP warming strategies, and deliverability principles—without needing to be a software developer.

Fluent in Compliance Architecture: You have a firm grasp of core communication protocols (SPF, DKIM, DMARC) and strict industry compliance requirements like TCPA and 10DLC.

Data-Fluent and Analytical: You are highly proficient in leveraging business intelligence platforms (such as Looker and SQL ) to trace channel health, pull trends, and uncover hidden performance gaps.

Technically Literate: While you won't be writing code or maintaining scripts, you are highly comfortable collaborating alongside technical infrastructure teams and understand code-adjacent concepts (APIs, GitHub).

An Elite Communicator: You are equally effective at leading internal technical deep-dives as you are translating complex deliverability metrics into a high-level business narrative for enterprise banks or corporate auditors.