Content Marketing Executive

What you’ll do:

Support Marketing team in planning and implementing campaigns for users and drivers in UK

Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns

Manage entire campaign workflow, including testing, creative, operational, and reporting

Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels

Manage segmentation strategy for campaign testing and analysis

Track and optimize campaign performance and monitor competitors' campaigns

Collaborate with cross-functional teams for campaign strategy planning and execution

Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned

What You'll Need:

Bachelor’s degree in Marketing, Business, or related field

Minimum 3 years of working experience in both digital and offline marketing

Excellent command of spoken and written English

Familiarity with the local market, consumer preferences, and marketing trends

Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)

Proven track record of executing successful marketing campaigns and achieving measurable results