Social Content Lead

In this role, you will:

Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms

Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments

Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation

Develop scalable content series and repeatable formats that strengthen Tinder’s voice and increase audience engagement

Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform

Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed

Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance

Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling

Improve content workflows and creative systems to increase speed, efficiency, and scalability

Skills Required:

4–6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)

Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content

Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms

Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations

Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment

Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach

Bonus: On-camera experience or experience directing creators, talent, or influencer content