Director Growth Marketing, North America

What you will be doing:

Own the North American growth marketing strategy with a focus on new business acquisition.

Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).

Develop ICP and key personas for region to architect efficient and effective buying journeys.

Optimize the regional marketing funnel to improve conversion rates and reduce CAC.

Localize global campaigns and messaging to resonate with North American audiences.

Manage regional marketing budget and allocate spend across channels for maximum ROI.

Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).

Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.

Stay current on competitive landscape, industry trends, and regional regulations.

Drive adoption of AI-powered tools to enhance targeting, accelerate campaign execution, and improve funnel performance.

What you will bring:

8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.

Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.

Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).

Strong analytical skills and experience with performance reporting and attribution models.

Excellent communication and cross-functional collaboration skills.

Experience in the accounting or audit industry is a plus, but not required.

Experience leveraging AI marketing tools (e.g., predictive scoring, intent data, content automation) to drive efficiency and impact.