B2B Marketing Lead

What you'll do....

This is a truly varied role, so your day-to-day will vary. To give you a glimpse into what you’ll be

working on

Lead, develop, and execute strategic B2B marketing plans and targeted ABM campaigns to engage key enterprise accounts, introduce new products, and align with business targets.

Lead the B2B SEO and content strategy - creating engaging copy, customer success stories, video content, newsletters, and social visuals, while championing Octopus Fleet's tone of voice.

Partner with Sales/BD, Events, Performance Marketing, Operations, and Web/Design teams to align B2B campaigns, ensure smooth lead hand-offs, and produce compelling sales collateral.

Think creatively about Octopus Fleet's presence in the fleet ecosystem and stay up-to-date with digital trends, with the ultimate aim of helping businesses transition their fleets to electric.

What you'll need...

You’re pipeline obsessed and have proven success driving revenue growth through successful demand generation and ABM strategies.

You’re a self-starter who doesn’t wait for a perfectly detailed brief. You’re comfortable taking ownership, running experiments, learning from failures, and scaling what works.

You can comfortably zoom out to design a high level quarterly strategy but aren’t afraid to roll up your sleeves to build and execute campaigns yourself.

You have strong experience growing a B2B brand, with particular strengths in storytelling, narrative led marketing, and creating engaging content - from social posts to high-impact campaigns.

You have experience across digital marketing, including SEO, campaign management, paid channels (LinkedIn Ads, Google Ads, PPC), and using performance metrics to optimise results.

You have an excellent understanding of audience, writing style, and tone of voice, and enjoy diving into the detail to simplify complex topics for customers - something that's core to Octopus's DNA.

You’re a people person who really enjoys collaborating with awesome humans and is genuinely passionate about building green products that help decarbonise our planet.

You don’t need detailed knowledge of electric vehicles or e-mobility, but an interest in the industry and a desire to learn more is essential.