Manager, Paid Media
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Some ghost-posting signals
- open for 42 days (30+ days starts to look stale)
- 52 open roles at this company in 30 days (mass-hiring blitz)
- no salary disclosed (correlates with ghost postings)
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About the role
What you will be doing:
Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
Manage and optimize global campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels, with direct execution ownership across North America, EMEA, and APAC.
Apply AI-powered solutions to automate and enhance campaign performance.
Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting.
Lead and execute A/B testing strategies to improve campaign performance.
Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects
Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes
Stay current on digital advertising trends, platform updates, and competitor activity.
Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.
What you will bring:
5+ years of experience in paid media, preferably in B2B SaaS or tech.
Proven track record of managing six-figure budgets and delivering measurable results.
Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms.
Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar.
Experience executing marketing campaigns and managing audiences using account-based marketing (ABM) platforms such as AdRoll or similar platforms.
Excellent communication and project management skills.
Familiarity with the accounting or audit industry is a bonus, but not required.
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