Director of Product Marketing

Responsibilities

Lead the go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.

Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.

Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.

Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.

Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.

Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.

Support sales training and enablement , working with internal teams to develop training systems and curriculum.

Requirements

Bachelor's degree required; MBA preferred.

5+ years of experience in product marketing , with a strong preference for experience marketing to agencies and brands.

Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.

Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.

Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.

Passion for technology and innovation, with a deep understanding of market trends and customer needs.

Ability to thrive in a fast-paced, high-growth environment , navigating ambiguity with confidence and adaptability.