Senior Digital Marketing Associate

What you’ll do

Plan, set up, manage and optimise paid campaigns across Google Ads, Meta, TikTok and other relevant digital channels.

Manage digital advertising budgets and recommend budget allocation or reallocation based on campaign performance and business priorities.

Monitor campaign performance regularly and proactively identify performance changes, delivery issues and optimisation opportunities.

Optimise campaigns against key acquisition metrics such as CPL, CAC/CPA, conversion rate, CTR and other relevant KPIs.

Set up campaigns from end to end, including campaign structure, audience targeting, keyword strategy, bidding and conversion tracking.

Analyse campaign, audience and keyword performance to identify opportunities to improve acquisition.

Develop and optimise retargeting and remarketing strategies to improve conversion.

Plan and conduct A/B tests across creatives, audiences, messaging and campaign setups.

Identify underperforming or fatigued creatives and work with the Creative and Content teams on creative refreshes and new testing ideas.

Conduct regular campaign and account reviews to ensure budgets, tracking, structures and settings are properly maintained.

Prepare regular performance updates with clear insights, recommendations and next actions.

Proactively flag campaign issues, unusual performance trends or platform-related problems and recommend corrective actions.

Work closely with Marketing, Acquisition, Operations and other stakeholders to ensure paid media activities support overall business goals.

What we seek

Strong hands-on experience in performance marketing and paid digital advertising.

Good working knowledge of Google Ads and Meta Ads Manager. Experience with TikTok Ads or other paid media platforms is an advantage.

Strong understanding of the digital acquisition funnel and key performance metrics such as CPL, CAC/CPA and conversion rate.

Ability to analyse performance data, identify the root cause of performance changes, and recommend practical actions.

Experience in campaign setup, optimisation, keyword analysis, audience targeting and remarketing.

Experience conducting A/B testing and campaign experiments.

Comfortable working with data and translating it into simple, actionable recommendations.

Strong attention to detail, particularly when managing campaign budgets, tracking and campaign settings.

Proactive and able to work independently while collaborating with different teams.

Able to manage multiple campaigns and priorities in a fast-paced environment.

Good command of English and Bahasa Malaysia.

What you’ll need

Bachelor’s Degree in Marketing, Business, Communications or a related field.

Minimum 2–3 years of hands-on experience in digital or performance marketing, preferably within e-commerce, technology, marketplace, app-based or other fast-paced digital businesses.