Product Marketing Manager - CNC

What you'll do:

Work with rest of marketing and product management team to develop a marketing strategy for dedicated Protolabs’ services, including identifying key target audiences, competitive landscape, growth objectives, strategies to find new customers and retain existing customers.

Member of service line growth team to serve as marketing point to key marketing growth strategies.

Act as a conduit between product management and marketing communications during product launches and go-to-market planning.

Lead service messaging and value prop work that positions Protolabs’ capabilities in a differentiated and market-leading way.

Monitor and compare competitors’ marketing strategies across multitude of channels, including digital (paid/organic/social) as well as traditional (tradeshows/events/PR) in order to ensure market/service leadership and differentiation across all of the key segments.

Gain intimate customer persona knowledge and understanding of how Protolabs’ unique value proposition applies across multiple use cases; Socialize this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.

Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.

Collaborate with other marketing and product management members to develop innovative marketing campaigns in order to raise awareness for Protolabs’ capabilities, generate demand, and ultimately drive revenue results.

Use data analytics to assess health of service line and identify key growth opportunities.

Partner with sales and rest of marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment.

Understand and document customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.

Accountable for partnering with sales, product management, and other cross-functional teams to ensure the attainment of upper funnel service-level metrics, such as leaders, uploaders and quotes.

Participate in cross-functional demand planning process to ensure forecasting model accuracy and revenue attainment.

Perform other related duties as assigned.

What it takes:

Bachelor’s Degree in Business/Marketing, MBA preferred

5+ years of product marketing experience

Proficient in all Microsoft Office tools and Salesforce/CRM

Proven track record of developing effective marketing strategies and on-point messaging and positioning.

B2B, B2C and/or e-Commerce experience highly desired

Experience with CNC, Sheet metal manufacturing or Aerospace and Defense industry is preferred

Keen focus on customer-centric and data-driven approach to problem solving

Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties

High levels of curiosity and desire to learn more

Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines

What's in it for you?

We offer a competitive salary and annual bonus opportunity

In addition, we offer amazing benefits including but not limited to:

Health Insurance: Traditional OR High Deductible plan

Flexible Spending Accounts

Health Savings Account (including employer contributions)

Dental and Vision

Basic and Supplemental Life Insurance

Short-Term and Long-Term Disability

Paid caregiver leave

You will receive at least 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours

401k with company match and immediate vest

Employee Stock Purchase Program at a 15% discounted rate

Matching grants through Protolabs foundation

And More!