Customer Lifecycle Associate

What You'll Do:

Customer Lifecycle Management: Own the full user journey from activation (onboarding → Order #1) through retention (RFM-based cohort targeting, 14-day/30-day frequency milestones, vehicle tier cross-sells) to reactivation of churned/dormant segments, while uncovering organic high-frequency use cases across 2W, S4W, and L4W fleets.

CRM, Communications & App Ownership: Independently write copy, configure layouts, and deploy behavior-triggered EDMs, push notifications, SMS flows, pop-up modals, newsfeed cards, wallet banners, and side-menu elements — plus audit and localize all app strings for zero truncation across 2-column vehicle layouts.

Partnerships, Referrals & Growth Loops: Source, negotiate, and execute end-to-end co-branded barter partnerships (e.g., internet, cleaning services for truck users) with automated post-delivery perk delivery; simultaneously manage and scale the URU (User Refer User which is our in-app referral ecosystem) while monitoring funnel performance and fraud patterns.

PDS Engineering & Leakage Auditing: Own the full Promotion/Discount/Subsidy framework: model incremental order lifts, calculate per-Taka ROI coefficients, and audit the booking funnel for structural drop-offs, coupon fraud, and low QTO vulnerabilities — deploying automated rules or targeted communication matrices to plug gaps.

Data, Landing Pages & Strategic Reporting: Run routine RFM cohort analysis on transactional and behavioral data; independently design and optimize campaign landing pages with forms, automation, and conversion tracking inside CMS; translate complex PDS performance and funnel data into executive-ready dashboards and actionable insight summaries.

What We Seek:

A self-sufficient executor who owns problems end-to-end — writes their own copy, builds their own pages, sets up their own flows, and doesn't wait for a creative or tech team to move.

Analytically obsessed with user behavior — someone who finds patterns in cohort data before being asked and instinctively translates numbers into actionable growth decisions.

A structured, systematic thinker who designs retention loops, plugs funnel leakages, and engineers incentives with financial discipline — not gut feel.

Commercially sharp enough to walk into a partnership negotiation, close a barter deal, and ensure it converts — independently.

A strong communicator who can compress messy operational data into crisp executive narratives without losing the insight.

Results-oriented mindset with a track record of meeting and exceeding targets.

Humble, honest, passionate, and proactive.

What You’ll Need:

2-3 years in growth, lifecycle, or CRM marketing — preferably within a consumer app, super-app, ride-hailing, logistics, or e-commerce environment.

Hands-on experience with RFM modeling, cohort analysis, and retention funnel management using transactional/behavioral data.

Working proficiency in CRM and marketing automation tools for push, SMS, and EDM flows.

CMS experience — landing page builds, automation, AI and traffic/conversion tracking.

Ability to read, query, and interpret data independently

Demonstrated experience owning PDS/incentive budgets with ROI accountability.

Comfort operating in a fast-moving environment where speed and scrappiness beat perfection.