Marketing Technology Manager

What you will do

Own the marketing technology stack: Serve as the business owner for Sonar’s full marketing tool suite — including GA, Semrush, Profound, Qualified, and others — managing vendor relationships, contract renewals, and platform health.

Define and govern tooling requirements: Translate marketing team needs into clear business requirements for tool configuration, integrations, and new capabilities — partnering with IT and RevOps to ensure proper implementation.

Drive platform adoption: Design onboarding workflows, enablement materials, and internal training programs that get marketing teams using tools effectively and consistently.

Capture and communicate value: Track and report on tool utilization, ROI, and impact across the stack — delivering regular updates to marketing leadership on what’s working, what’s underutilized, and where to invest next.

Evaluate and evolve the stack: Continuously assess the marketing technology landscape, identify gaps and redundancies, and make recommendations on new tools, replacements, or consolidations that improve efficiency and outcomes.

Manage tool integrations: Ensure data flows correctly between marketing platforms, CRM, and analytics systems — working with technical stakeholders to maintain clean, reliable data across the stack.

Partner on AI and automation: Work closely with the Marketing AI Engineer to identify automation opportunities, provide business context for workflow design, and champion adoption of AI-powered capabilities across the marketing team.

Manage budgets and vendors: Own the marketing technology budget, manage vendor contracts and renewals, and negotiate to maximize value for the business.

Experience and qualifications

The ideal candidate will

Have 4+ years of experience in marketing operations, marketing technology, or revenue operations — preferably within B2B SaaS or enterprise technology.

Bring hands-on experience managing marketing tool stacks, including analytics platforms (GA), SEO tools (Semrush), AI-powered intent tools (Profound), and conversational marketing platforms (Qualified) or equivalents.

Have a strong understanding of how marketing tools integrate with CRM systems (Salesforce) and marketing automation platforms.

Be skilled at translating business requirements into technical configurations and working with engineering or IT teams to implement them.

Have experience designing workflows and creating training materials that drive adoption across non-technical teams.

Be data-driven — comfortable building dashboards, analyzing tool utilization data, and presenting ROI findings to marketing leadership.

Be highly organized and capable of managing multiple tools, vendors, and stakeholders simultaneously.

Have strong communication skills and the ability to work cross-functionally across marketing, IT, RevOps, and finance.

Hold a Bachelor’s degree in Marketing, Business, Information Systems, or a related field.