Senior Growth Marketer (Labs)

What You'll Do

Own lifecycle marketing initiatives that drive activation, engagement, retention, and growth across the Labs experience.

Build, launch, QA, and optimize campaigns across email, SMS, push notifications, in-app messaging, webinars, and educational content.

Develop onboarding and customer journey experiences that help practitioners quickly realize the value of Labs.

Partner closely with Product to develop messaging, positioning, and go-to-market strategies for new features, partnerships, and launches.

Design and execute growth experiments across lifecycle channels, continuously improving conversion, engagement, and customer outcomes.

Use segmentation, personalization, and automation to deliver relevant communications throughout the customer lifecycle.

Partner with cross-functional teams to identify new growth opportunities and rapidly test ideas.

Capture customer stories, testimonials, and proof points to support product launches, marketing campaigns, and sales enablement.

Leverage AI tools and automation to improve campaign creation, workflows, and overall marketing efficiency.

What You Bring

5+ years of experience in Growth Marketing role.

Experience owning customer lifecycle programs from strategy through execution.

Hands-on experience with marketing automation platforms such as Iterable, HubSpot, Marketo, Mailchimp, Braze, or similar.

Experience partnering closely with Product teams on launches, messaging, or go-to-market initiatives.

A strong understanding of segmentation, experimentation, personalization, and customer journey optimization.

Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.

Strong written communication skills and an eye for crafting compelling customer messaging.

A data-informed mindset with a passion for experimentation and continuous improvement.

Experience using AI and automation tools (ChatGPT, Claude, Zapier, n8n, or similar) to improve workflows and productivity.

Familiarity with email deliverability and compliance best practices (CASL, CAN-SPAM, GDPR).

Bonus if you have...

Experience with paid acquisition channels (Google, Meta, LinkedIn, etc.).

Basic HTML/CSS knowledge.

Experience working in HealthTech, SaaS, or another high-growth technology company.

You'll Thrive Here if You

Love building from scratch instead of maintaining established programs.

Prefer ownership over hierarchy.

Enjoy moving quickly and wearing multiple hats.

Naturally look for ways to simplify, automate, and improve how work gets done.

Are energized by ambiguity and solving new problems.

Care deeply about customer experience and measurable business impact.