Marketing lead

What you will do

Help the marketing manager lead the marketing team in Bangkok and hold responsibility for market success in Thailand across user and driver funnels.

Brand Awareness: Position Lalamove in fiercely competitive environment to make the brand locally relevant and loved by increased engagement from customers and driver partners.

Development and implementation of 360° marketing communications and PR plans/campaigns/projects.

Spanning a wide range of communication materials such as print, signage, social media posts, and Videos and TVC.

Facilitate and organize marketing activities such as marketing events, photoshoots, video shoots.

Brief communication teams, production houses, and internal teams and supervise the production.

Define the campaign key message, target audience, as well as campaign goals to give a clear brief to in-house creative and local agencies.

Copywriting and content creation for all publications (internal and external).

Ensure that all information is up-to-date on every platform, including Brand social media channels, website, and in-app.

Responsible for creating bi-weekly and monthly marketing communication and PR reports.

What we seek

Bachelor’s degree or higher in marketing or a related field.

3-5 years of work experience in marketing communication and media planning.

Experience working in startups or/and fast-paced organizations would be an advantage.

Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.

Strong communication and organizational skills who can guide decision-making and alignment between parties toward a delightful art while achieving business goals.

Mature, good team player, and flexible with an open mind attitude.

Ability to meet tight deadlines and handle multiple projects simultaneously.

Fluent in Thai and English both verbal and written communication and presentation skills.