Head of Go-to-Market, Thrive

AI Proficiency at Sword Health

AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.

Explorer (Level 1) — Uses AI daily to boost personal productivity

Builder (Level 2) — Creates workflows and tools that elevate the whole team

Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

What you'll be doing

Core Thrive positioning, messaging house, and narrative architecture

Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength

Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks

Sales and consultant enablement: training, playbooks, objection handling, certification

Market opportunity mapping and systematic canvassing across international segments

The feedback loop into product on competitive gaps and roadmap implications

Message consistency across every geography and channel Thrive sells through

We'd love to see

You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won.

You think in first principles . When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template.

You are genuinely AI-fluent , not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could.

You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks "this is from a company that understands my problem."

You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room.

What you need to have

Requirements

7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy — this role needs to land with a senior commercial team from day one

Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field enablement

Evidence of working cross-functionally with sales and customer success, not only corporate marketing

Evidence of building competitive intelligence from scratch, not inheriting and maintaining it

This is an individual contributor role. Any future team growth will be around core GTM, not commercial deployment.

US preferred; open to strong candidates globally

Strong Signal Backgrounds

Digital health companies with genuinely strong commercial engines — Hinge Health, Spring Health, and comparable

High-calibre B2B software or SaaS with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, Atlassian, or comparable)

Has built competitive displacement narratives that demonstrably changed win rates

Has used AI tooling to drive market canvassing and opportunity identification at scale

Experience selling into multinational or multi-geography buyers

Healthcare, digital health, or employer benefits experience is a plus, not a requirement — market knowledge can be taught if the craft is there

We Are Not Looking For

Demand gen or growth marketing profiles without product marketing depth

Sales leaders without clear product marketing and enablement ownership

Brand, customer marketing, or communications leaders without GTM ownership

Candidates whose relevant GTM experience is historical rather than current

Candidates from a weak commercial engine, however strong the domain knowledge — the trade-off is not worth it