Sr. Director Brand Marketing - Europe

What You’ll Do

Regional Brand Strategy & Market Leadership

Lead brand marketing strategy and execution across Europe E&E brands, with primary responsibility for Meetic and OurTime / DisonsDemain.

Build and own annual marketing plans for priority European markets, translating business goals into clear brand and go-to-market strategies.

Define regional priorities, investment choices, and operating plans that support both brand health and commercial performance.

Partner with global and cross-regional counterparts to ensure local plans are aligned to broader brand positioning, messaging frameworks, and strategic direction, without losing market nuance.

Brand Positioning, Campaigns & Creative Stewardship

Help shape and evolve brand positioning, narratives, and campaign strategy for Meetic and OurTime / DisonsDemain, ensuring clarity, distinctiveness, and consistency across touchpoints.

Lead the development of integrated marketing campaigns from brief through launch, optimization, and learning, ensuring the brands come to life through compelling creative work, high-quality execution, and culturally relevant ideas.

Manage an internal Creative team, maintaining a high creative bar and strong brand stewardship across regional campaigns, assets, and activations.

Commercial Impact, Budgeting & Measurement

Own regional budget allocation and prioritization for key Europe brands, balancing long-term brand building with short-term business needs.

Partner with Growth, Analytics, and Media teams to connect brand work to measurable outcomes and ensure marketing plans are grounded in a clear KPI framework.

Bring a commercially rigorous mindset to decision-making, with a clear view of how brand investment supports awareness, consideration, acquisition, and long-term growth.

Consumer Insight, Product Partnership & Local Relevance

Work closely with Product, Design, and UX partners to ensure the in-app experience delivers on the brand promise for each brand.

Help shape product marketing narratives, launches, and moments that reinforce brand positioning and drive member value.

Act as a strong voice of the consumer in product discussions, bridging brand strategy and product reality—particularly important as both brands evolve.

Team & Cross-Functional Leadership

Lead and develop a high-performing marketing team, creating clarity, accountability, and strong cross-functional ways of working.

Align partners across Marketing, Product, Growth, Insights, Creative, Comms, PR, and Media around shared business goals and executional excellence.

Operate as a player-coach: setting a vision, driving impact, and creating an environment of empowerment, creativity, and accountability.

What We’re Looking For

13+ years of experience in brand marketing, ideally in consumer tech, digital products, lifestyle brands, or other fast-moving consumer categories.

Proven experience leading end-to-end brand strategy and execution, from insight and positioning through campaigns, measurement, and growth impact.

Strong creative judgment and a clear point of view on how to build modern, culturally relevant brands that people want to talk about.

A commercially minded, data-literate approach, with comfort making decisions using both qualitative and quantitative inputs.

Demonstrated success leading cross-functional work across brand, product, growth, media, insights, and communications.

Experience leading regional or international marketing in complex, matrixed environments, with the ability to balance consistency and local relevance across markets.

A builder’s mindset: pragmatic, entrepreneurial, and energized by brands in evolution.

Strong people leadership skills, with the ability to coach teams, set a high bar, and drive accountability.

Fluent English is required.

French fluency is strongly preferred.