Digital Marketing Manager

What you'll do......

Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring

Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines

Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software

Optimize Core Web Vitals , site architecture, internal linking, sitemap, and robots.txt management

Maintain and extend HubSpot CMS modules, templates, and theme tokens , building on the 2026 modular brand system

Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue

Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output

Edit and direct SEO content production , partnering with marketing leadership on editorial calendar

Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)

You are a perfect fit, if you have…

3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency."

Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity.

HubSpot CMS expertise — modules, templates, HubL, theme tokens

Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture

Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation

GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings

SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.

Active fluency with AI tools — you're already using Claude or comparable AI agents in your day-to-day work

Strong English communication , written and verbal

Nice-to-haves.....

CRO instincts on landing pages and conversion paths

Familiarity with Looker Studio dashboards in a marketing context

Experience with paid advertising (Google ads, LinkedIn)

Hospitality tech experience

About you......

You're comfortable being the only owner of a technical layer — you don't need a team beneath you to ship

You execute independently and don't need micromanagement

You communicate clearly across functions — sales, marketing, product

You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects

And most importantly, what's in it for you...

Competitive salary

Direct partnership with the Head of Marketing — a strategic seat, not a buried execution role

A team deeply invested in AI-augmented marketing workflows — you'll work alongside Claude agents, not against them

Real ownership: this role defines TrustYou's organic visibility for the next three years