Head of Go-to-Market, Mind

What You Will Own:

Core Mind positioning, messaging house, and narrative architecture

Competitive intelligence and battle cards across all major EAP competitors

Buyer-facing materials: one-pagers, ROI calculators, demo scripts, case studies, RFP templates, sales decks

Solution specialist team (direct reports, paired with segment sales reps)

Sales and customer success enablement: training, playbooks, certification

Market opportunity mapping and systematic canvassing across US and international segments

Message consistency across all commercial segments and geographies

Requirements:

Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit

Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement

Evidence of working cross-functionally with sales and customer success, not only corporate marketing

Strong Signal Backgrounds

Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions

Has built competitive displacement narratives that demonstrably changed win rates

Has used AI tooling to drive market canvassing and opportunity identification at scale

Healthcare, digital health, or employer benefits experience is a plus, not a requirement

Experience with multi-solution or multi-segment GTM

We Are Not Looking For

Demand gen or growth marketing profiles without product marketing depth

Sales leaders without clear product marketing and enablement ownership

Brand, customer marketing, or communications leaders without GTM ownership

Candidates whose relevant GTM experience is historical rather than current