Senior Sales Performance & Enablement Coach

Key Responsibilities

Sales Performance Coaching (50%)

Deliver structured 1:1 and group coaching sessions for account executives and business development resources.

Provide deal-level coaching to improve qualification, strategy development, stakeholder engagement, and pursuit discipline.

Coach sellers on developing strong account plans and territory strategies aligned to the corporate go-to-market plan.

Coach sellers on positioning and execution with new opportunities.

Support managers with coaching frameworks, best practices, and continuous development programs.

Sales Enablement & Capability Development (35%)

Deliver and reinforce training on Altify complex sales methodologies

Improve team capabilities across opportunity management, account planning, value messaging, and pursuit strategy.

Lead or support the creation of enablement materials, guides, templates, tools, and playbooks.

Update and maintain enablement programs, onboarding content, and best-practice resources.

Conduct field observations to identify capability gaps, training needs, and opportunities for skill development.

Sales Process Optimization & Continuous Improvement (15%)

Identify friction points in the sales process through coaching sessions, deal reviews, and field feedback.

Recommend improvements to workflows, qualification steps, opportunity stages, and methodology integration.

Collaborate closely with Sales Operations (tools, process, and data owners) to optimize processes and enhance seller efficiency.

Reinforce updated or new processes in coaching sessions and training modules.

Support change-management efforts to ensure consistent adoption across the sales team.

Required Qualifications

10+ years of experience in Enterprise Sales or Management, preferably in the Telecom space

Demonstrated experience with sales methodologies (Altify preferred; MEDDIC, Challenger, SPIN, or others accepted).

Prior sales enablement experience is preferred.

A coaching certification (PCC, ICF, or equivalent) is considered an asset

Strong understanding of Enterprise B2B sales in complex, long-cycle selling environments.

Experience coaching sellers on account planning, opportunity strategy, and stakeholder engagement.

Experience partnering with cross-functional teams

Strong communication, facilitation, and instructional design skills.

Key Competencies

Inspirational coaching

Field credibility with Senior Enterprise sellers

Strong business acumen and strategic thinking

Change-management mindset

Collaboration across regions and functions

Continuous improvement orientation

Bias toward action and accountability

The successful candidate must be able to work in Canada and obtain clearance under the Canadian Controlled Goods program (CGP).