Marketing Analyst
Some ghost-posting signals
- open for 2576 days (90+ without a fill is a strong ghost signal)
- no salary disclosed (correlates with ghost postings)
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About the role
What You'll Do:
Monitor marketing spend to report on key metrics and surface performance issues
Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency
Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting
Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs
Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas
Analyze site behavior of different channels and deliver any insights to improve marketing efforts
Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs
Who you are
Excellent quantitative and analytical skills
1-2 years experience evaluating marketing performance
Self-starter and able to work well with individuals at all levels and across functions
A data nerd. Passionate about embedding data-driven decisions within the organization
Exceptional problem solver with the ability to transition between detailed data and high-level insights
Strong organizational skills coupled with highly effective communication
Advanced Experience with Excel required
Experience writing SQL a plus
Experience with Google Analytics a plus
Experience with multi-channel attribution models and an understanding of the marketing funnel a plus
Experience with Looker a plus
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