Product Marketing Lead

AI Proficiency at Sword Health

AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.

Explorer (Level 1) — Uses AI daily to boost personal productivity

Builder (Level 2) — Creates workflows and tools that elevate the whole team

Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

Why this role is unique:

You aren't just selling software or a wellness benefit; you are establishing a brand-new category in corporate healthcare and technology. You will be the connective tissue between our General Managers (our resident product experts), Commercial leaders, and Marketing execution teams.

This is a high-impact, hands-on IC role designed for a PMM who wants to step on the career gas pedal. You will partner directly with Enterprise GMs to package our expanding platform, craft crisp ROI and clinical value propositions for complex enterprise buying committees, and launch end-to-end campaigns that drive massive market adoption. If you want to put your name on a category-defining brand while shipping high-leverage GTM work every single week, this is your sandbox.

What you'll be doing:

1. Enterprise Narrative & Audience Packaging

GM Co-Pilot: Partner hand-in-hand with General Managers to translate product capabilities into compelling packages built for employer segments.

Category & Offer Packaging: Take our overarching AI Care story and turn it into clear product tiers, bundles, and enterprise-grade solution offerings tailored to employer buying dynamics.

Enterprise Buyer Mapping & Sales Plays: Map the enterprise buying committee and translate those insights into actionable sales plays, champion-building kits, persona-specific pitch tracks, and deal-level objection handlers that help reps navigate multi-stakeholder enterprise deals.

2. Audience Positioning, Messaging & Asset Creation

Value Prop & ROI Development: Build sharp, differentiation-focused messaging that clearly articulates the ROI, clinical efficacy, and employee engagement of Sword’s AI Care platform.

Rapid Messaging & Asset Testing: Continuously test, iterate, and refine positioning across enterprise digital channels, employer pitch meetings, and pilot campaigns based on real-time deal feedback.

High-Impact Content Creation: Own the production of Enterprise GTM assets end-to-end, from executive pitch decks, ROI models, case studies, and buyer playbooks.

3. End-to-End Campaign Activation

Full-Funnel Enterprise Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from new feature drops to targeted push campaigns during key open enrollment and renewal cycles.

Enterprise Sales Enablement: Equip the Enterprise Commercial team with value props, sales plays, and pitch materials needed to win deals faster and at higher contract values.

Cross-Functional Execution: Work across Demand Gen, Brand, Events, and GMs to build orchestrated GTM pushes that build pipeline and cement our leadership in the employer market.

What you need to have:

Category-Building Energy: 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving enterprise GTM activation.

Enterprise Domain Alignment: Proven experience marketing into complex B2B environments, ideally selling enterprise health benefits, digital health, HR tech, or complex SaaS to HR/Benefits executives.

Mastery of Positioning: Exceptional ability to take complex, cutting-edge technology and translate it into clear, simple, human, and high-converting value propositions for enterprise buyers.

Campaign & Execution Chops: A proven bias for action. You love taking enterprise campaigns from napkin sketch to market launch, measuring success by pipeline impact, deal velocity, and win rates.

Cross-Functional Influence: Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial leaders.

Scrappy & Strategic: You can step back to look at macro enterprise category positioning, but you get equally excited about getting into the weeds to build a killer pitch deck or test a new messaging angle.

AI-Augmented Marketer: You don't just market AI, you use it. You actively leverage modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and scale your content output without sacrificing quality.