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Sr. Software Engineer, MarTech

Match Group Palo Alto, California

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  • 96 open roles at this company in 30 days (mass-hiring blitz)

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About the role

What you'll work on:

Work on this team spans two broad areas, and you'll move between them as priorities shift:

MarTech implementation - keeping our foundational MarTech stack on the clients healthy and well-maintained:

Marketing and attribution event instrumentation in our iOS and Android apps

Privacy and consent handling

Event delivery that feeds our attribution partners, ad platforms, and data warehouse

Marketing operations tooling - building the platforms and services marketers and analysts run on:

Programmatic ad-platform management

Marketing tooling such as creative management systems and Audience syncing

AI/agent-driven workflows and MCP’s

What we're looking for:

4+ years building and shipping production software, with hands-on experience on iOS (Swift) or Android (Kotlin) , including SDK integration and the App Store / Play Store release lifecycle

Full-stack / backend experience: building APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin), or a strong foundation and the drive to grow into it

Familiarity with cloud infrastructure and CI/CD

Demonstrated ability to take ambiguous or unowned problems (several items in this scope have no current owner) and drive them to resolution

Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster

Comfort owning your work end to end and moving between the client and the backend

Interest in building MCP servers/tools to expose our platforms to Claude and other agents

Nice to have

Experience across both iOS (Swift) and Android (Kotlin)

Experience with marketing / attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, and the Google Play Install Referrer API

Ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM)

Experience building LLM-powered or agentic tooling, including MCP

MarTech / AdTech domain background

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