Fractional Director of Product Strategy & Design

Key Tasks & Responsibilities

What You'll Own

What problems deserve solving

Which features matter most

Which features should wait

How features reinforce one another

What creates lasting competitive differentiation

What gets built, and why it gets built

Feature priorities, technical and business dependencies, and product sequencing

Release planning

Protection of MVP discipline while guiding long-term platform evolution

Core Responsibilities

Lead product strategy and evolve the long-term product vision

Translate strategy into product roadmaps, epics, user stories, and development plans

Lead product discovery, customer research, and journey mapping

Guide UX/UI direction to create a premium consumer-grade experience

Own the end-to-end member experience across onboarding, AI coaching, scoring, education, engagement, and retention

Partner across engineering, design, AI, clinical, marketing, and leadership teams

Champion a scalable design system and exceptional product quality

Continuously validate assumptions through customer feedback and analytics

Monitor emerging trends in AI, digital health, wearables, and human performance

Education & Experience

Who You Are

An experienced product leader with a passion for building consumer products

Equally comfortable discussing customer psychology, UX, AI, engineering trade-offs, and business strategy

A systems thinker who thrives in ambiguity and enjoys creating clarity

A collaborative leader who inspires teams without relying on formal authority

Someone who believes every feature should have a purpose and every interaction should build trust

Preferred Experience

Consumer mobile applications

Digital health, wellness, or human performance

AI-enabled products

Wearables and connected devices

Subscription platforms

Behavior-change or coaching products

Startup or early-stage company experience

Certifications

Industry related certifications are a plus

Other (Travel, Work Environment, DoD 8570 Requirements, Administrative Notes, etc.)

Work Arrangement: 100% Remote, fractional engagement (~20 hours per week)

What Success Looks Like

Build the right product, not simply adding more features

Create a product experience that feels premium, intuitive, and motivating

Translate vision into disciplined execution

Help position Viction as a category leader in human performance

Why Join Viction ?

This is an opportunity to influence the direction of a company from its earliest stages. You'll have meaningful experiences, direct access to founders, the ability to shape product strategy and experience, and the satisfaction of helping build technology that can genuinely improve people's lives.

If you're energized by creating products that blend science, design, technology, and human behavior, and want to leave your fingerprint on something extraordinary, we'd love to meet you.