Senior Manager, Product Lifecycle Marketing

Here's how you'll make an impact:

Product-Led Growth Enablement

Deliver PLG motion campaigns focused on customer value, free-to-paid conversion, usage-based expansion, and monetization levers.

Champion experimentation and learning across GTM and customer journeys.

Define activation and adoption milestones in partnership with Product and Data.

Partner with Product and Growth teams to ensure PMM insights are fully activated across journeys.

Product Marketing Leadership & Team Management

Manage, mentor, and develop a team of Product Marketing Managers across Wave’s product lines (Accounting, Invoicing, Payments, Payroll).

Set strategy, priorities, and operating rhythms for the product marketing team.

Establish best practices, frameworks, and standards for positioning, messaging, and GTM excellence.

Act as a senior point of escalation for PMM initiatives.

Define success metrics for product marketing initiatives and drive continuous improvement.

Portfolio & Go-to-Market Ownership

Own GTM strategy across major product launches, feature releases, and enhancements.

Partner with Product and Growth leadership to align launch plans with adoption and revenue goals.

Ensure launches/enhancements are supported across lifecycle, product education, enablement, and marketing channels.

Cross-Functional Influence & EnablementServe as the primary Product Marketing partner to Product, Growth, and Customer Experience.

Ensure internal teams are equipped with clear messaging, narratives, and enablement resources.

You'll thrive here if you have:

Have 7–10+ years of product marketing experience in SaaS, with experience managing other PMMs.

Have operated in a product-led SaaS model and understand adoption-driven and lifecycle growth.

Are an effective people leader who can coach, scale, and inspire a team.

Are highly cross-functional and comfortable influencing without authority.

Expert at connecting positioning and GTM strategy directly to product usage, growth, and revenue outcomes.

Have empathy for small business owners and a strong customer-first mindset.