Senior Programmatic Account Manager - Key Accounts

Requirements

Client Growth, Retention & Satisfaction

Own day-to-day account management for a portfolio of key Media & Entertainment accounts — major studios, streamers, networks, and gaming brands — across both HoldCo agency partners (WPP, Omnicom/OMG, Publicis, Dentsu, Havas) and brand-direct teams

Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across complex, multi-stakeholder M&E relationships

Ensure agency and brand teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms — especially during tune-in, theatrical, and tentpole windows

Build trusted, senior-level relationships with programmatic, trading, strategy, analytics, and brand-side media stakeholders across HoldCo and brand-direct organizations

Lead executive business reviews focused on adoption, delivery, performance insights, and expansion across brand and agency teams

Campaign & Platform Execution

Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for M&E campaigns spanning HoldCo environments and brand-direct activations

Support partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns), with particular attention to time-sensitive M&E launch windows

Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows and brand-direct buying teams

Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently — especially under launch-window pressure

Strategic Partnership & Cross-Functional Collaboration

Serve as a senior feedback loop between key M&E accounts and internal teams to improve ease of activation, workflow efficiency, and audience performance

Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions

Represent Samba's audience products with deep subject-matter expertise and a consultative approach when working with senior agency and brand stakeholders

Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency, multi-brand account structures typical of major M&E clients

Who You Are

Strategic – You operate at the account-strategy level, not just the ticket level, and can shape multi-quarter plans across brand and agency stakeholders

Curious – Always learning and staying current on programmatic trends, M&E marketing dynamics, agency operating models, and CTV innovation

Proactive – You anticipate client needs and identify opportunities to add value across both HoldCo agency teams and brand-direct stakeholders

Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations across both holding companies and brand-direct marketing teams

What You Bring

5–8+ years of experience in account management, client services, or programmatic strategy roles, with a track record of owning strategic accounts

Direct experience working with Media & Entertainment clients — studios, streamers, networks, or gaming brands — is strongly preferred

Experience working at or closely with agency holding companies such as WPP, Omnicom, Publicis, Dentsu, or Havas, and/or directly with brand-side media teams

Deep understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)

Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)

Background in programmatic trading or campaign management at a HoldCo, operating agency, or brand-direct team is a strong plus, even if not hands-on today

Familiarity with M&E-specific measurement needs — tune-in lift, theatrical attribution, franchise audience strategies — is a plus

Strong executive communication and problem-solving skills with a proactive, consultative approach

CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)

Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus

Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and brand-direct workflows in the M&E vertical

BA/BS with a focus on marketing, business, data, or related experience