Digital Marketing Specialist

Key Responsibilities

Develop and execute digital marketing strategies aligned with business goals

Manage and optimize campaigns across channels such as SEO, SEM, email, social media, and display advertising

Analyze campaign performance using analytics tools and provide actionable insights

Create and manage content for websites, blogs, and social platforms

Conduct keyword research and implement on-page and off-page SEO & GEO best practices

Monitor trends and emerging technologies to keep strategies current

Collaborate with cross-functional teams including applications, sales, and product

Decide on appropriate placement of ads

Publish digital marketing content online

Implement automated email marketing campaigns and ABM-based campaigns

Implement social media paid campaigns

Monitor social media and Google Analytics

Optimize paid advertising campaigns using SEO and other tools

Report on the growth and analytics of campaigns to stakeholders

Scale campaigns to maximize ROI

Monitor project status and budget

Brainstorm and implement experiments and conversion tests

Experience & Qualifications

Education: B.S. in Marketing or related field plus relevant working experience (i.e., B.S. with 3+ years)

Preference is with experience in the Pharmaceutical Industry or equivalent life science discipline.

Proven work experience as a Digital Marketing Specialist or similar role

Familiarity with B2B and B2C advertising campaigns

Hands-on experience with web content management tools, like HubSpot

Proficiency in HTML5, CSS3, JavaScript, and preferably HubL (HubSpot Markup Language).

Certification in HubSpot CMS for Developers, HubSpot Marketing Software, and Growth-Driven Design certifications are highly valued.

Expertise in Salesforce and Pardot. Experience with ABM platforms preferred.

Expertise in SEO, GEO, Google Analytics and Google Ads.

Experience driving paid social campaigns

Strong communication, writing and presentation skills

Demonstrated entrepreneurial / problem-solving ethic – resourceful, solutions-oriented, and inclined to attack problems with a can-do attitude.

Good organizational skills – proficient at structuring and driving projects from start to finish, from scoping to execution; capable of multi-tasking in a fast-paced environment under tight deadlines.

Strong teamwork skills – ability to work in a cross-functional, non-hierarchical position and interact with individuals at all organizational levels.