Director, SEO & AEO

What You’ll Do

Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)

Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM

Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team

Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects

Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes

Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking

Conduct keyword research and competitor research

Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership

Write copy or edit existing copy to improve SEO/AEO performance

Continually expand your knowledge of SEO/AEO and mentor the team

At a Minimum, We’d Like You to Have

At least 10 years of in house SEO experience, with 5+ years of team leadership experience

At least 5 years of SEO Product Management experience working with engineers in an agile setting

At least 5 years of SEO experience on a large multi million URL site

At least 5 years of experience with B2B SaaS or Content Marketing SEO

Experience creating SEO performance forecasts

Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals

Experience working with C-Level leadership

Ability to write/edit user-focused SEO copy & articles

Strong analytical ability

Proficiency in Excel/Google Sheets

Ideally, You’ll Also Have

Experience with running an AEO/GEO program

Experience with link building and off site SEO

Backdoor access to Google algorithms that let you manually set rankings to whatever you want