Senior Director, Product Management - International Product Strategy

What You'll Do

Market Expansion Strategy Evaluate and prioritize international market opportunities and launches based on market dynamics, competitive landscape, regulatory requirements, and business potential Build business cases that answer "where should we expand and why" with data-driven analysis. Define full playbook for go-to-market product requirements for new geographic markets International

Product Advocacy Ensure US-initiated products and features account for international customer requirements from conception through launch

Represent non-US market needs in product planning, roadmap discussions, and prioritization decisions Identify gaps between current product capabilities and international market requirements International-Origin Opportunities

Actively monitor existing international markets to identify product opportunities that may not emerge from US teams Champion promising international-origin concepts and build support for their development

Connect dots across regions to identify patterns and scalable opportunities

Cross-Functional Collaboration - Work directly with product managers and product owners as a peer and advisor on international considerations Partner with sales, customer success, and regional teams to gather market intelligence without relying on them to do the work Influence product strategy through data, customer insights, and market expertise rather than positional authority

Who You Are

10+ years in product management or product strategy roles, with significant experience in international markets

Deep understanding of ad tech and/or measurement technology landscapes across multiple geographies

Proven ability to work independently and drive results without a team—you're a doer, not just a strategist

Track record of successfully influencing cross-functional teams in a matrixed environment

Strong analytical skills with experience building market entry business cases. Willingness to travel internationally (25-35%) to deeply understand markets and customers

Comfort with ambiguity and ability to build structure where none exists

What Sets You Apart - Experience launching products in 3+ international markets

Understanding of regional regulatory environments (GDPR, privacy laws, advertising regulations)

Ability to balance strategic thinking with tactical execution. Low ego, high hustle mentality—you do what needs to be done

Native or professional fluency in languages beyond English (preferred but not required)

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