Programmatic Account Manager - HoldCo

Requirements

Client Growth, Retention & Satisfaction

Own day-to-day account management for a portfolio of holding company partners — including WPP, Omnicom/OMG, Publicis, Dentsu, and Havas — and their operating agencies

Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships

Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms

Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations

Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams

Campaign & Platform Execution

Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments

Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)

Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows

Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently

Strategic Partnership & Cross-Functional Collaboration

Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance

Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions

Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach when working with HoldCo relationships

Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency account structures typical of HoldCo relationships

Who You Are

Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies

Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients

Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas