CRM & Content Executive

Key Responsibilities

Website & App Content Management

Manage day-to-day onsite content across Moonpig's international websites and apps, ensuring a seamless and engaging customer experience.

Coordinate homepage, category, promotional and campaign onsite content across web and app channels.

Ensure onsite content and merchandising activity aligns with trading plans, commercial priorities and key seasonal moments.

Support the optimisation of customer journeys to improve customer engagement and conversion.

CRM Campaign Delivery

Support the delivery of CRM strategies across Ireland, Australia and the US, with a strong focus on the Irish market.

Build, test and deploy CRM campaigns across multiple channels including email, push notifications, triggered communications, reminders and newsletters.

Assist in the implementation and ongoing management of automated customer journeys and lifecycle programmes.

Ensure CRM campaigns are delivered accurately, on time and in line with brand standards.

Performance Analysis & Reporting

Monitor campaign and onsite performance, identifying opportunities to improve customer experience and commercial outcomes.

Support reporting and campaign measurement, including evaluating campaign effectiveness and incremental performance.

Produce regular performance updates and actionable insights for stakeholders.

Work with Analytics teams to understand customer behaviour and campaign performance.

Audience & Customer Insight Management

Support customer segmentation and audience selection for targeted communications.

Help maintain audience accuracy and campaign targeting standards.

Conduct competitor research and monitor market trends to identify opportunities and best practices.

Cross-Functional Collaboration

Partner closely with Design, Product, Commercial and Analytics teams to optimise customer experiences and communications.

Contribute ideas and recommendations that improve engagement, retention, conversion and customer satisfaction.

Support wider New Markets initiatives and growth projects as required.

About You

Experience in e-commerce, CRM, digital marketing, onsite content management or a similar role.

Strong interest in customer acquisition, engagement, conversion and retention.

Excellent written communication skills with exceptional attention to detail.

Experience executing digital campaigns and managing content across multiple channels.

Hands-on experience using an Email Service Provider (ESP) or CRM platform.

Strong organisational skills with the ability to manage multiple priorities effectively.

Comfortable using data, reporting and performance insights to support decision-making.

Collaborative approach with the ability to build strong relationships across teams.

Strong stakeholder management and communication skills.

Proactive mindset with a willingness to learn and develop.

Experience working within international ecommerce or consumer-facing businesses is advantageous.

Familiarity with customer segmentation, audience management and lifecycle marketing is beneficial.

Experience with analytics tools, customer reporting or design platforms such as Canva would be a plus.

Interview Process

Stage 1: Recruiter Screening Call

Stage 2: Hiring Manager Interview

Stage 3: Task Assessment

Offer! 🎉